Filters
Lead Overview
Detailed breakdown of individual leads and their current status.
| Lead ID / Name | Source | Stage | Lead Score | Product Affinity | Next Best Action |
|---|---|---|---|---|---|
| Rajesh_K (L001) | Website | Qualified | 85/100 | Maruti Baleno, Maruti Swift | WhatsApp → EMI Offer |
| Priya_S (L002) | Social Ad | Demo Scheduled | 92/100 | Maruti Ertiga, Maruti XL6 | Phone Call → Demo Reminder |
| Amit_T (L003) | Dealer Walk-in | Inquiry | 65/100 | Maruti Vitara Brezza, Maruti Grand Vitara | Email → Feature Highlight |
| Sneha_M (L004) | Qualified | 78/100 | Maruti Alto K10, Maruti S-Presso | WhatsApp → Personalized Config | |
| Vikram_P (L005) | Chatbot | Lost | 35/100 | Maruti Dzire, Maruti Ciaz | Email → Re-engagement |
Affinity Metrics
- Total leads: 1247
- Qualified: 523
- Converted: 89
- Lost: 156
- Conversion rate: 17%
- Avg. lead score: 72
Product Affinity
Intent Levels
Channel Affinity
2
WhatsApp
1
Phone Call
1
In-person
1
Email
Behavioural Triggers
Brochure Download (1)
Price Config Views (1)
Repeat Visits (1)
Test Drive Booking (1)
Feature Comparison (1)
Dealer Visit (2)
Brochure Collection (1)
Price Inquiry (1)
Fuel Efficiency Questions (1)
Basic Inquiry (1)
High Priority Actions
3
Immediate attention required
Medium Priority Actions
1
Action within 48 hours
Avg Response Time
2.4h
Average NBA execution time
High Priority Actions - Immediate Attention
Rajesh_K
L001
High Priority
Score: 85/100
Recommended Action
WhatsApp
EMI Offer
Timing
6-9 PM weekdays
Personalized Message Preview
Hi Rajesh! Based on your interest in Baleno, here's a special EMI offer starting at ₹8,999/month
Priya_S
L002
High Priority
Score: 92/100
Recommended Action
Phone Call
Demo Reminder
Timing
Within 24 hours
Personalized Message Preview
Hi Priya! Your test drive for Ertiga is scheduled tomorrow. Here are some key features to explore during your visit.
Sneha_M
L004
High Priority
Score: 78/100
Recommended Action
WhatsApp
Personalized Config
Timing
Within 24 hours
Personalized Message Preview
Hi Sneha! Based on your fuel efficiency priority, Alto K10 offers 24.90 km/l. Would you like to configure your preferred variant?
Recommended Channels
WhatsApp
2
Email
2
Phone Call
1
Campaign Types
EMI Offer
1
Demo Reminder
1
Feature Highlight
1
Personalized Config
1
Re-engagement
1
NBA Campaign Performance
+23%
Conversion Lift
87%
Action Execution Rate
4.2x
Engagement Increase
₹2.4L
Revenue per NBA
Next Best Action for Rajesh_K
Recommended channel: WhatsApp
Campaign type: EMI Offer
Suggested timing: 6-9 PM weekdays
Priority: High
Hi Rajesh! Based on your interest in Baleno, here's a special EMI offer starting at ₹8,999/month
Next Best Action for Priya_S
Recommended channel: Phone Call
Campaign type: Demo Reminder
Suggested timing: Within 24 hours
Priority: High
Hi Priya! Your test drive for Ertiga is scheduled tomorrow. Here are some key features to explore during your visit.
Next Best Action for Amit_T
Recommended channel: Email
Campaign type: Feature Highlight
Suggested timing: Within 48 hours
Priority: Medium
Dear Amit, Thank you for visiting our showroom. Here's detailed information about the hybrid technology in Grand Vitara.
Next Best Action for Sneha_M
Recommended channel: WhatsApp
Campaign type: Personalized Config
Suggested timing: Within 24 hours
Priority: High
Hi Sneha! Based on your fuel efficiency priority, Alto K10 offers 24.90 km/l. Would you like to configure your preferred variant?
Next Best Action for Vikram_P
Recommended channel: Email
Campaign type: Re-engagement
Suggested timing: After 1 week
Priority: Low
Hi Vikram, We noticed you were interested in sedans. Here's what's new with Dzire and some exclusive offers.